If you're a web3 company, mastering Telegram outreach could be the single best thing you can do to generate consistent, solid sales for your team hassle-free. Who doesn't like to create systems/strategies that can be repeated over and over again on autopilot?
However, the process of Telegram outreach is quite nuanced. It involves a lot of pitfalls that may damage your Telegram accounts quickly and make the process manually heavy and time-consuming. Here is a down-to-earth description of the main aspects of Telegram outreach to keep in mind to minimize spam and run activities without any risk to your Telegram accounts.
Target Audience
Make sure that you have an effective mechanism to filter out only the Telegram contacts, who with an 80-90% chance will be interested and in need of what you're offering. For example, with the Spredo platform, you can use multiple dozen filters such as "Web3 Vertical", "Company Type", "Funding Info", "Person Title", etc. to choose specifically contacts associated with a particular range of companies, who are your target leads. This will help you avoid a bad image on the brand of your company by refraining from spamming irrelevant contacts. And your response rates and conversions will start going through the rough. Manual outreach on Telegram on average can gain about a 15% response rate (if you nail all of the guidelines here). With a tool like Spredo, it goes up to about 50% and campaigns can be set up in minutes!
Account Settings
It's as much as important who is sending the message as who is receiving it! So, the next thing you want to check is how the accounts from which you will be conducting outreach activities look.
Make sure that all of your Telegram accounts have:
Telegram Premium installed
A custom emoji of your company logo installed on the header
Professional bio mentioning the title of the person in the company and the company's focus
Telegram Business settings such as open hours and location
Multiple professional but friendly photos identifying the person
A link in the bio to the page, where it can be verified that the Telegram account belongs to a team member.
Outreach Texts
Of course, one of the bedrock of cold outreach on Telegram in web3 is the quality of your messages and the type of message template you're using to outreach.
Here are the guidelines Spredo shares with all of its clients on how to write a great cold message on Telegram:
Keep it short.
2-4 sentences across 1-3 paragraphs is usually the aim.
Never make the message longer than it should be if it conveys the main point. A 1 sentence message is also fine.
Personalize it.
Always if possible greet the person you're messaging by their first name or name a certain topic / web3 conference that associates you with them.
Describe what you do in one sentence and why it will be beneficial to the lead.
Include a call to action at the end of the message.
Customize the message with well-balanced emojis (you can create custom emojis on Telegram for your brand)
Message example for cold outreach on Telegram in web3
Messaging Schedule
To keep the outreach activity more organic and avoid Telegram account issues, simply keep an eye on the rate of messaging. Break up your activity into multiple windows throughout the day and try changing that every day. Only send messages when you are sure most of your target audience is online (i.e. take note of different geographies). Do not send messages during the night.
Thanks! Stay tuned for future releases of FREE useful materials and if you have any questions about this article or any other pieces, don't hesitate to contact me on TG: @mordkovich199