Everyone in the web3 space heard about conferences. We have a lot of them, 40, sometimes 50 a year 😅 Opinions of BD experts split when it comes to the efficacy of physically attending conferences regularly as the annual costs can run into hundreds of thousands of dollars! So, the first thing I want to cover is how to increase the ROI of such events to its maximum. The second thing will be how to virtually attend all of these conferences at a 1/100th of the cost and at the same time convert more leads from conferences than you ever had in previous years. Targeted and personalized, automated Telegram outreach is the key answer in both of these situations, in case you haven't guessed!
Web3 conference attendees Telegram contacts database
The first key element required for success with web3 conference outreach is a high-quality database of web3 conference attendee contacts. Spredo's algorithms identify the most relevant Telegram communities associated with top web3 events months before they happen, collect contact information of decision-makers likely to attend an event, and then through AI determine for each person where they work, what their title is, where their company falls within wev3 verticals, etc.
Scheduling IRL meetings with ICP leads at conferences automatically
What we do with our clients at least 1 month before each major conference they're planning to attend is select through our database of web3 contacts their ICP leads attending this conference. Dozens of data points determined by our algorithms, described above, allow our clients to target their outreach quite precisely to a specific segment of contacts 200-300 contacts large on average.
Then we send a catchy, personalized message from Telegram accounts assigned to our customers to these leads, telling them a sentence or two about our client's company and suggesting to meet at the conference or have a quick call before that.
This technique produces a 30% to 51% reply rate for our customers. On average, each closes at least 3 deals within 1 month of such outreach, whether eventually they met with this person at the event or not. Such reply statistics mean 50 to 150 replies, i.e. your schedule for the entirety of a conference will be packed with meetings with high-quality target leads.
Messaging ICP leads after the conferences
The same technique can be applied 1 or 2 weeks after each conference, where you message leads who you haven't managed to meet with eventually yet. However, instead of suggesting an IRL meeting at the event, you say something like:
"Hi Adam, I'm contacting people I wanted to cross paths with at Consensus, but haven't managed..."
Virtually attending all conferences at 1/100th of the cost
Now, a big revelation. You don't have to physically go to or have been at a conference to use any of these techniques. Use the same targeting criteria and start your conversation with people around a familiar topic, such as a big conference, but ask for a short call. You can add: "Let's jump on a quick exploratory call before we meet at the conference..."
Thanks! Stay tuned for future releases of FREE useful materials and if you have any questions about web3 conference attendee contacts, don't hesitate to contact me on TG: @mordkovich199