Pre-Event vs Post-Event Outreach: What Works Best in Web3?
- Grigorii Mordkovich
- Sep 25, 2025
- 3 min read
Web3 runs on events. From Token2049 to ETH Denver, conferences are where teams raise funds, find partners, and close deals. But most BD teams waste the opportunity by starting outreach too late or following up too slowly.
The truth is: timing is everything. In this blog, we’ll compare pre-event vs post-event outreach in Web3, share real-world data, and reveal the hybrid approach that consistently gets the best results.
Why Timing Matters in Event Outreach
When hundreds (or thousands) of Web3 builders, investors, and institutions gather in one city, your outreach window is limited. Every message you send has to compete with:
Overflowing inboxes
Dozens of meetings
Conference fatigue
That’s why the timing of outreach (before vs after the event) makes a massive difference in reply rates and meetings booked.
Pre-Event Outreach: Get on the Calendar Early
Why it works:
Prospects are planning their schedules → easier to secure calls or in-person meetings.
Competition is lower → most teams start outreach too late.
Messaging feels helpful (“Let’s meet at Token2049”) instead of random.
Data point:
In our client campaigns, reply rates were 40–60% higher when outreach started 2–3 weeks before the event.
Best practices: ✅ Start campaigns as soon as the attendee list or sponsor list is available. ✅ Personalize with references to the event. ✅ Offer flexible meeting times (on-site or virtual).
Post-Event Outreach: Warmer but Harder
Why it works:
You can reference the shared event experience.
Some prospects are more open after the rush is over.
Follow-ups can convert people you missed before.
Challenges:
❌ Inboxes are flooded with follow-ups.
❌ Many people are exhausted or traveling.
❌ Your message risks being ignored if it’s too late.
Best practices:
✅ Send follow-ups within 2–3 days post-event, while memory is fresh.
✅ Keep it short: “Great to see you at [event]. Let’s continue the convo.”
✅ Segment based on engagement (people you chatted with vs cold leads).
The Hybrid Model: Why Both Win Together
The most successful Web3 teams don’t choose between pre-event or post-event outreach — they combine them.
How it works:
Pre-event: Secure 30–50% of your target meetings before you land.
During event: Keep conversations warm by engaging live.
Post-event: Follow up with both warm leads and those who didn’t respond earlier.
This creates a compounding funnel:
Early outreach → fills pipeline before the event.
On-site meetings → convert into real deals.
Post-event follow-ups → maximize ROI from the trip.
Mini example:
One Spredo client doubled booked meetings for Token2049 by running campaigns 3 weeks pre-event → attending → then following up within 48 hours.
Conclusion: Stop Wasting Event ROI
Conferences are expensive. Tickets, travel, sponsorships — easily $50k+ for a team. Without structured outreach, that money is wasted.
👉 The formula is clear:
Pre-event = highest reply rates
Post-event = warmest follow-ups
Hybrid = maximum ROI
Web3 BD isn’t about showing up — it’s about showing up prepared.
Frequently Asked Questions (FAQs)
When should I start pre-event outreach for Web3 conferences?
Ideally 2–3 weeks before the event, when attendees are planning their schedules but not yet overwhelmed.
How soon after an event should I follow up?
Within 48–72 hours. Any later and your message risks getting buried in post-event inbox chaos.
Is post-event outreach worth it if I didn’t connect in person?
Yes, but expect lower reply rates. Reference the shared event experience, keep it short, and use it as a re-engagement touchpoint.
Want to lock in meetings before, during, and after your next Web3 event? Spredo combines verified attendee data, safe Telegram sequences, and dashboards that track DM → reply → meeting.
Don’t hesitate to book a demo today.
