How Wint Events Closed 5 Sponsorship Deals via Telegram Outreach in iGaming
- Grigorii Mordkovich
- Mar 29
- 2 min read
Updated: Mar 30
Most iGaming teams still rely on email and LinkedIn for outbound.
But in practice:
Email → often under 3% reply rates
LinkedIn → saturated and slow
Meanwhile, decision-makers in iGaming are highly active on Telegram.
This case shows how Wint Events used Telegram outreach with Spredo to close deals fast — under real time pressure.
The Situation
Wint Events, an iGaming conference organizer, needed sponsors for an event in Cyprus.
They came to Spredo late — with only a few weeks left to fill sponsorship slots.
The goal wasn’t volume. It was fast conversations with decision-makers.
Targeting Strategy (What Actually Worked)
Instead of broad outreach, they focused on 3 high-intent segments:
1. Conference-Relevant Decision Makers
Founders & C-level
Service providers (platforms, agencies, aggregators)
These are the companies that actually benefit from sponsorships.
2. Cyprus iGaming Communities
Niche Telegram groups
Private chats provided by the client
This unlocked local, highly relevant deal flow.
3. Indirect Targeting (Hidden Decision-Makers)
No company listed
Telegram Premium users
This is key:
👉 Many high-level operators in iGaming keep low-profile accounts
👉 Filtering this way surfaces decision-makers most teams miss
Execution
Using Spredo’s Telegram-native iGaming outreach system, they:
Reached 334 targeted leads
Ran automated follow-ups (2-3 per lead)
Tracked replies and conversations in real time
Important:
Most Telegram outreach replies (often ~50%) come from follow-ups — not the first message.
Results (3 Weeks)
334 outreaches
100 replies
27.54% average reply rate
Range: 15% → 35%
15 calls booked
5 sponsorship deals closed
For cold outreach — especially under time pressure — this is extremely high efficiency.
Why This Case Matters
Across Spredo campaigns:
Web3 Telegram outreach → ~19% reply rate
iGaming Telegram outreach → ~25%+ reply rate
👉 iGaming is currently outperforming Web3 in Telegram outreach.
Why?
Less competition
High Telegram activity
Underserved channel
Key Takeaways
Telegram outreach works in iGaming — right now
Most teams haven’t adopted it yet.
Targeting beats volumeThe best results came from:
Conference-relevant ICPs
Community-based leads
Indirect filters (Telegram Premium users)
Follow-ups are non-negotiableWithout 2–3 follow-ups, you lose the majority of replies.
Speed closes dealsWint Events turned conversations into revenue in weeks — not months.
Bigger Picture: Spredo in iGaming
30,000+ iGaming Telegram contacts
Growing daily
Structured by verticals, roles, and signals
Early data already shows:
👉 Telegram outreach in iGaming = higher reply rates than Web3
Conclusion
Wint Events came in late and still:
Generated pipeline
Filled their calendar
Closed 5 sponsorship deals
Not because of volume — but because of:
👉 Targeting + Telegram + speed
iGaming teams that adopt Telegram outreach now will have a clear advantage while the channel is still underutilized.
Stop relying on saturated channels for iGaming sales. With Spredo, you can reach decision-makers on Telegram and start closing deals within days! |
FAQ Section
Why is Telegram outreach effective in iGaming?
Because decision-makers in iGaming are highly active on Telegram and less saturated compared to email or LinkedIn.
What reply rates can iGaming teams expect?
Based on early data, 20–30% reply rates are achievable with proper targeting and follow-ups.
How many follow-ups are needed?
Typically 2–3 follow-ups are required to maximize reply rates.
How big is Spredo’s iGaming database?
Currently 30,000+ Telegram contacts, growing daily.
