How BitMaker Scales Web3 Sales with Spredo’s Hybrid Outreach Model

---

Introduction

In Web3, sales teams grow fast — but scaling outreach on Telegram can quickly become chaotic.Without structure, messages overlap, SDRs step on each other’s leads, and conversations go cold before they even start.

That was the challenge BitMaker, a leading market maker in the crypto space, faced as their sales team expanded.With multiple SDRs, high daily DM volumes, and complex campaigns running simultaneously, coordination became the bottleneck.

Today, BitMaker uses Spredo’s hybrid outreach platform to run more than 1,500 targeted Telegram DMs per month, generating over 200 qualified leads monthly — all while maintaining message quality, structure, and fairness across the sales team.

---

1. The Challenge: Scaling Outreach Without Overlap

BitMaker’s sales operations team faced three main challenges:

1. Multiple SDRs working in parallel.Three SDRs operated simultaneously, often targeting similar audiences.

2. Account overlap and inconsistent messaging.Without clear account boundaries, some leads were being contacted twice.

3. Manual workload and high response pressure.SDRs were manually managing hundreds of chats daily, reducing focus on high-value leads.

They needed a system that could:

• Separate responsibilities between SDRs,

• Automate repetitive tasks,

• Keep campaign data organized and visible at the company level.

---

2. The Solution: Structured Campaigns and Account Separation

With Spredo, BitMaker introduced organizational campaign control — a feature designed for multi-SDR teams.

Here’s how it worked:

• Each SDR is assigned to specific campaigns.

• Each campaign can only access a defined set of Telegram accounts.

• SDRs cannot use or see other SDRs’ accounts or campaigns.

  
  

This structure prevents overlap, ensures fair competition between SDRs, and gives managers full visibility of who owns which outreach pipeline.

“The campaign structure feature was a game changer. It gave us clarity and fairness — no more mix-ups, no duplicated DMs.”— BitMaker Sales Lead

---

3. High-Volume Outreach with Smart Sequences

With structure in place, BitMaker’s SDRs could finally focus on optimizing their outreach.

Using Spredo’s sequence builder, they automated first-touch messages and follow-ups — but with flexibility for personalization.

Each campaign now runs:

• 1,500+ automated yet personalized cold DMs per month

• 200+ qualified leads generated monthly

• Up to 85% faster lead response times

  
  

Automation handles the scale; SDRs focus on context and conversation quality.

---

4. The Hybrid Layer: Spredo’s AI SDR Agent

BitMaker is one of the first long-term clients using Spredo’s AI SDR Agent (beta) — an intelligent assistant that responds to frequently asked questions and pre-qualifies leads before escalation.

How they use it:

• The AI SDR Agent is trained on BitMaker’s marketing materials and sales decks.

• It answers common questions (pricing, liquidity setup, integrations).

• It routes qualified leads to human SDRs for deeper engagement.

• SDRs can “teach” the Agent by manually handling exceptions — improving its knowledge over time.

  
  

This setup drastically reduces SDR workload while keeping human oversight in place.

“Our AI SDR Agent saves us hours every day. It filters noise, keeps tone consistent, and frees SDRs to focus on closing.”— BitMaker Team

---

5. The Results: Measurable Impact on Productivity

Metric	Before Spredo	After Spredo
Monthly Outreach Volume	~300	1,500+
Qualified Leads / Month	~80	200+
Manual Response Time	24h	–85%
SDR Overlap Incidents	Frequent	0

Spredo didn’t just improve BitMaker’s volume — it multiplied efficiency while reducing internal friction.

The hybrid AI-human model also led to more consistent brand tone and faster deal progression.

---

6. Why It Worked

BitMaker’s success came down to three things:

1. Structured SDR management:Clear campaign boundaries eliminated lead duplication.

2. Automation with control:Spredo automated the repetitive parts — without losing personalization.

3. AI-human synergy:AI handled FAQs; humans handled strategy and relationship-building.

   
   

The result? A hybrid system that feels seamless — fast, personal, and scalable.

---

FAQs

How many SDRs does BitMaker have using Spredo?

Currently, three SDRs run outreach simultaneously using separate account pools.

How does the AI SDR Agent improve efficiency?

It automates FAQ handling and pre-qualifies leads, reducing manual response time by around 85%.

Can other Web3 companies use this structure?

?Yes — Spredo’s campaign and account separation tools are built for any sales team with multiple SDRs or parallel campaigns.

Does Spredo integrate with CRM systems?

Yes — it syncs automatically with CRMs like HubSpot, Notion, Salesforce, and Airtable.

---

Conclusion: Hybrid Outreach Is the Future of Web3 Sales

BitMaker’s story reflects a growing trend among top Web3 sales teams: AI and automation are tools — not replacements.

When structured correctly, hybrid outreach drives massive scale while keeping communication personal and brand-safe.

With Spredo, BitMaker:

• Built scalable campaign structures,

• Automated intelligently,

• Empowered SDRs instead of replacing them.

👉 Ready to scale your Telegram outreach like BitMaker? Book a demo with Spredo today → https://calendly.com/grigorii-spredo/exploration