How Top Web3 Teams Structure Their Telegram Outreach Automation Process
- Grigorii Mordkovich
- Oct 23
- 4 min read
Why Structure Matters in Telegram Outreach
Telegram is where most Web3 conversations begin — but unstructured outreach quickly turns chaotic.
Without a clear process, teams waste time chasing replies, duplicate leads, or lose momentum in handoffs between BD and marketing.
The best Web3 teams treat Telegram outreach as an automated yet human workflow — combining AI, data hygiene, and team rituals.
Here’s how they do it.
Step 1 – Research Your Ideal Target Audience
Winning campaigns start with deep research.
Use ChatGPT or an internal AI research bot to analyze your last successful campaign or case study.
Ask for insights like:
Common industries, company stages, or blockchain ecosystems (e.g., L2s, DeFi funds, DAOs).
Key decision-maker roles that replied.
Best-performing message angles or objections.
Document your ICP (Ideal Customer Profile) in Notion or Airtable.
📌 Output: A clear audience profile and 2–3 hypothesis message sequences to test.
Step 2 – Build and Verify the Lead List
Inside Spredo, teams use two main paths:
Path A – Use Spredo Database:
Filter by roles, industries, or tags like “DeFi Protocols”, “Crypto Funds”, “Market Makers”.
Path B – Upload Your Own Company List:
Spredo automatically finds verified Telegram contacts for each company.
Then, apply verification and hygiene layers:
Double-check titles, activity, and last-seen data.
Use internal bots or enrichment tools for extra scoring.
Run Spredo’s Blocklist check to instantly remove competitors, investors, or past opt-outs.
If your team needs to run extra compliance checks, export the list as CSV, verify it internally, and re-import in seconds.
Step 3 – Launch Smart Campaigns
Once your list is ready, it’s time to automate the outreach.
Set up message sequences (2–3 variations for A/B testing).
Define triggers for follow-ups and “positive reply” automations.
Turn on Telegram bot notifications to get instant alerts for replies, even on mobile.
Monitor campaign analytics to pause or edit sequences mid-flight.
⏱ Best practice: Limit outreach to 3 touches over 10–14 days for authenticity and compliance.
Step 4 – Connect Telegram Outreach with Your Internal Systems
Automation doesn’t end with sending DMs — it’s about keeping your internal systems in sync.
Use Spredo Webhooks to connect Telegram outreach to:
CRMs like HubSpot, Salesforce, or Notion
Collaboration tools like Slack or Discord
Data dashboards like Google Sheets or Airtable
AI layers like OpenAI or custom GPTs
Each reply, meeting, or sequence event can automatically:
Update a CRM contact
Create a new deal or task
Trigger a Slack notification
Feed analytics dashboards
💡 Tip: You can build all of this visually using Make or Zapier — no code required.
Step 5 – Maintain a Template Vault
Templates are your most scalable learning asset.
Top teams create a Telegram channel or Notion page called “Template Vault” — a shared repository of:
Winning openers and follow-ups
Screenshots of real positive replies
Objection handlers by persona (e.g., founders vs. analysts)
Encourage every rep to share their top-performing sequences weekly.
This becomes your internal playbook that compounds with every campaign.
Step 6 – Daily 20-Minute Outreach Ritual
The most successful Web3 sales teams don’t “set and forget” automation — they treat it as a daily rhythm.
Here’s their simple 20-minute routine:
Morning: Review new replies and update lead statuses in Spredo.
Midday: Queue follow-ups, edit sequences, or adjust messaging based on response trends.
End of day: Add winning messages to the Template Vault, close lost leads, and export daily activity reports if needed.
⚙️ The result: Continuous improvement, healthy reply rates, and a system that scales without chaos.
Real-World Example: Ecosystem Partnerships Outreach
Let’s look at how a Web3 infrastructure project running an L2 protocol used Spredo to scale outreach to ecosystem partners — wallets, tooling providers, and developer communities.
1. Define the objective
The team wanted to onboard 50 new ecosystem partners ahead of a testnet launch. Their ideal targets were project founders and BD leads at complementary protocols.
2. Build and refine the list
They started by uploading a CSV of companies already active on similar L2s.Spredo’s contact-matching feature automatically identified Telegram handles for key decision-makers.
The team ran a Blocklist check to exclude competitors and investors already in their CRM.
3. Personalize at scale
Each message referenced a recent milestone from the target project — sourced from event signups, Twitter bios, or GitHub activity.
They used custom merge fields like {recent_announcement} or {ecosystem_focus} to make the outreach sound personal while staying automated.
4. Automate workflows
Slack integration: Every reply triggered a real-time alert to their BD team channel.
CRM sync: Positive replies automatically created a “Partnership Lead” entry in HubSpot.
AI layer: GPT in Make categorized replies as interested, needs info, or not relevant.
5. Measure and iterate
Over 3 weeks, the campaign reached 1,000 ecosystem contacts.
Reply rate: 42%
Positive interest: 15%
Booked calls: 22 new potential integrations
Each week, the team added the best-performing openers to their Template Vault Telegram channel, creating a growing library of partnership message patterns.
💬 “We moved from manual, one-by-one outreach to an automated flow that feels personal. The difference was night and day — less chaos, more conversations.” — BD Lead, L2 Project
Benefits of Having a Structured Telegram Outreach System
Benefit | Description |
Predictable Results | Clear workflows make results repeatable and measurable. |
Faster Collaboration | Teams stay in sync with shared notifications and templates. |
Better Data Hygiene | Blocklist and verification prevent errors or overlaps. |
Smarter AI Support | Connected data feeds GPT-driven personalization. |
Scalable Outreach | Hundreds of contacts managed efficiently each week. |
FAQ
How often should teams refresh their outreach templates?
Every 2–3 weeks. Use reply-rate metrics in Spredo to identify underperforming messages.
Can multiple team members manage one campaign?
Yes. Spredo supports shared access and ownership assignment, so several reps can collaborate on one campaign seamlessly.
How do large teams handle reply routing?
Use webhooks to auto-assign replies in your CRM or via internal Slack bots.
How much time should teams spend daily on outreach?
Most high-performing teams dedicate 20–30 focused minutes per day — enough to stay responsive and keep data fresh.
Final Thoughts
Automation isn’t the opposite of personalization — it’s the enabler.
By structuring your Telegram outreach with clear roles, synced systems, and a shared message library, you transform chaos into a repeatable growth engine.
Whether you’re running 50 or 5,000 leads a week, the structure outlined here is what keeps the top Web3 sales teams consistent, fast, and focused.
Run your Telegram outreach like the best in Web3.→ Start your first structured campaign on Spredo today and connect your CRM, Slack, and AI workflows in minutes.
